Value proposition

Bold & Next Gen Plant-Based Eggs

Crafty Counter is a consumer products brand on a mission to make plant-based eating a WUNDERFUL experience. Our products are crafted on our kitchen counter using simple ingredients, and then scaled in state-of-the-art manufacturing plants by leveraging cutting-edge science and food technology.

Hard-boiled WunderEggs are the world's first whole food, plant-based hard-boiled egg, and they just launched at Whole Foods nationwide. WunderEggs also won the coveted “Best New Meat Alternative 2022” award by New Hope Network. It’s no eggs-aggeration, they are all they’re cracked up to be!

All products are allergen friendly, free from anything artificial, and minimally processed with simple, real ingredients. Crafty Counter caters to the consumers looking for a new era of plant-based alternatives that are good for the body, for the planet, and for the animals.

Join us and Eat, Live, Feel, Wunderful!

Vegan Foods and Plant-based Foods