Value proposition

IAB New Zealand empowers the media and marketing industries to thrive in a digital economy.

The Interactive Advertising Bureau of New Zealand (IAB New Zealand) is the not-for-profit trade association for interactive advertising established in 2007. It promotes growth and best practices for advertisers, agencies, and media owners. IAB New Zealand is part of an International group of 45 IAB organisations around the world, providing access to global resources.

Purpose: The IABNZ empowers the media and marketing industries to thrive in the digital economy, promoting growth and best practice for advertisers, agencies and media owners.

>> http://www.iab.org.nz

online advertising, research, case studies, online ad spend, digital advertising, pDOOH, retail media, digital audio, digital awards, display advertising, omnichannel, programmatic, data, privacy, measurement, emerging technology, and AI