Value proposition

The gateway where independent producers and roasters take charge of how they discover, trade and manage coffee online.


Algrano is an independent business based in Zurich, Switzerland, with team members in Europe, USA, Latin America and Africa, serving producers in 20 countries, and roasters in Europe and USA.

Our online tools bring coffee buying into the 21st century. Now, roasters and producers are equal partners, breaking down the information asymmetry and speculation that traditional importers and coffee traders have exploited over the decades.

Independent roasters have direct access to producers, discovering coffees that meet their needs from producers who match their values.

Producers set their own prices, giving roasters price transparency from FOB to delivery costs. They have a wider customer base and direct contact with the roasters through our award-winning CRM.

This openness builds trust and fosters successful business relationships.

Real relationships support business growth through greater price stability, optimal quality, consistency, and authentic origin information.

This all leads to more resilient supply chains for independent entrepreneurs who can grow together.


"Some clients started buying 30 bags and today buy more than 600. It’s a work of trust and credibility. We have blind trust in every client who comes to us through Algrano. There’s nothing better than talking to your clients, exchanging ideas, and building relationships. They become our friends. It’s not just trading."
Mauricio Hervaz, APAS Coffee, Brazil.

B2B, Community, Coffee Supply Chain, Web development, E-commerce, Direct Trade, and specialty coffee