Value proposition

Delicious sugar-free water sweets which boost hydration and support health. Ideal for those with dementia.

Jelly Drops is a multi-award winning socially driven start-up focused on meeting the nutritional needs of people that struggle to maintain a regular diet, particularly those that are underserved by conventional products, such as the elderly and people living with dementia. At Jelly Drops we are passionate about creating inclusive and stigma free products to help all across society.

Inventor Lewis Hornby was first inspired to create the Jelly Drops product when his grandma Pat, who had dementia, was struggling to hydrate. The story has resonated with people all over the world and our bright, fun and eye-catching brand has gone on to receive global press coverage and multiple awards. This incredible viral story led to large waiting lists in many territories leading to Jelly Drops’ UK launch in 2020, and the USA in 2022.