Value proposition

We’re a group of dedicated individuals trying to bring ever more delightful drinks experiences to ever more people.

Masters of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the world’s best drinks buying experience.

We (re-)started MoM because we were fed up buying from companies who were poor, knew it, and didn’t care. We were fed up with all the things it seems you have to accept when dealing with online businesses – unanswered emails, being passed from pillar to post by an IVR system that seems designed to make you hang up, and policies which ensure that when you finally do get through to someone, they are powerless to help you. We were fed up with being treated as if we didn’t matter, by people who didn't care.

So we hired people who actually wanted to deliver great service and gave them the authority and latitude to do just that...

Because of them, we've been able to win a few awards worth mentioning:
Global Online Retailer of the Year – Icons of Whisky 2018, 2017, 2016, 2014, 2013 & 2012
Online Retailer of the Year – Icons of Gin 2018
Digital & Social Media Campaign of the Year – Drinks Int’s Drinks Marketing Challenge 2018
Digital Business of the Year – Digital Entrepreneur Awards (DEA) 2017
Online Retailer of the Year – DEA 2017 & 2016
Best Grocery eCommerce – eCommerce Awards 2017
Best Innovation in eCommerce Delivery/Logistics – eCommerce Awards 2017
Online Retailer of the Year – International Wine & Spirit Competition 2016 & 2014
eCommerce Gold Award [overall winner] – eCommerce Awards 2016
Medium eCommerce Company of the Year – eCommerce Awards 2016

Best Social Media eCommerce Campaign – eCommerce Awards 2016
Best Marketing & Advertising eCommerce Campaign – eCommerce Awards 2016
Best Digital & Social Media Campaign – International Spirits Challenge (ISC) 2016 & 2015

Best Blended Scotch over 21 years old – ISC 2017
Best Single Malt Scotch over 21 years old – ISC 2016
World's Best Whisky Liqueur – World Drinks Awards 2017, 2016, 2015, 2014 & 2013

Whisky, Gin, Rum, Cognac, Vodka, Tequila, Online Retail, Customer Service, and Web Development