Value proposition

Insight Agency :: What people think, feel and do. London | New York | Amsterdam | Cape Town

MRS Agency of the Year 2021 & 2024. From start-up to multi-award winning insight agency with 100+ colleagues in New York, Cape Town, Amsterdam and London, focused on insight driven Brand, Communications, Product, Stakeholder & Thought Leadership, we help our clients harness the power of insights to build, grow, promote and make strategic business decisions.

Five MRS ‘Young Researcher of the Year’ awards in six years. Market Research Society (MRS) ‘Agency of the Year’ 2021 & 2024, and a finalist 10 times in the past 10 years. Three time winners of the MRS 'Best Place to Work'​ Award (‘16, ‘17 & ‘19) and a finalist 10 times in the past 10 years. Winners of The Drum best-place-to-work ‘18 and ‘19. 2019 Women in Research ‘Best Place to Work’.

Opinium is a strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do. Creative and inquisitive, we are passionate about empowering our clients to make the decisions that matter.

Brand & Communications, Product & Service Development, Thought Leadership & Research for PR, Market Intelligence, Stakeholder Research, and International Research