Value proposition

Building a better way for brands with inclusive, inventive ideas that drive results.

Betty is a new, bold creative agency that offers best-in-class creative, design and content studios. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.

brand strategy, customer insights, integrated advertising, brand design, digital design, packaging, media strategy, media buying, connections planning, data analytics, social media, content creation, integrated production, adaptive design, in-store marketing, experiential, premedia, photo studio, retouching, and direct response