Value proposition

Mzanzi’s most trusted and analytical specialists in informal trade. Our focus is route-to-market & sustainable growth.

The intelligent approach to taking brands into the informal retail market.

The M4Jam team are South Africa’s most trusted informal trade route-to-market specialists, meeting all client demand and supply needs to access and sustainably grow within the emerging retail sector.

We are a technology company that stretches the boundaries of conventional wisdom. We believe that change comes from challenging the status quo.

M4Jam has pioneered, tested, and learned to unlock unique solutions, positioning us to solve specific obstacles and requirements for both brands and retailers, throughout the informal retail supply chain.


Crowdsourcing, Micro jobbing, Data Gathering, Research, Mobile, Big Data, Analytics, Social, Brand Engagement, Digital, Lean Startup, Merchandising, Education, Mystery Shopping, Surveys, e-Commerce, Brand Activation, Point of Interest Validation, Digital Wallet, Gig economy, and Platform technology