Value proposition

Reimagining a world in which all people can, in good conscience and health, enjoy the foods they love most.

We believe that some of the best moments in life are spent around the table with the ones you love. At Birch Benders, we’re on a mission to bring people together, make your favorite foods better, and fill your days with stacks of fun!

Our delicious, better-for-you portfolio of products includes just-add-water pancake & waffle mixes, frozen toaster waffles and microwaveable cups. We’re proud to offer innovative, differentiated products that cater to a wide variety of diets and lifestyles, from keto to paleo, gluten free to high protein. Find our products at over 12,000 retail locations nationwide, including Whole Foods, Kroger, Costco, Sprouts, Walmart, Safeway, and Publix.