Value proposition

Fruitilicious cosmetics, sustainably made with upcycled fruits

A multiple award winner, FRUU is a pioneering cosmetics company who specialises in turning fruit by-products into sustainable cosmetics.

Masses of unwanted products are produced worldwide from fruit farming and the fruit processing industry. At the same time, the majority of the cosmetics are made from unsustainable petrochemicals and water/land/carbon intensive natural materials.

FRUU was started as an initiative to add value to the by-products/waste products produced in the agricultural waste stream, reduce the use of resources intensive materials, whilst providing affordable sustainability to the mass.

Started from the spare room of founders Terence Chung and Kelly Yee in 2017, we develop, design and manufacture all our products from our workshop in London. We are currently stocked in 1000+ stores in the UK, EU, Australia and South Korea. We hope to transform the way we think about our resources and make sustainability an accessible lifestyle.

circular economy, sustainability, and cosmetics