Value proposition

We Play, We Protect.

XTERRA is a global lifestyle brand that champions the outdoor enthusiast in their pursuit of relentless adventure.

Rooted in sustainability, inspired by nature, and fueled by raw challenge, the XTERRA community consists of those who aspire to get out, discover, and live more.

Not bound by geography, ethnicity, or race, we are a diverse group of voices that strive to empower and protect the places where we play.

What began more than two decades ago when the sport of cross-tri was born on the shoreline of Maui, has now grown to become the world’s premiere off-road triathlon racing series.

And now with 13 off-road event categories spread across 47 counties, XTERRA continues to be driven by an ever-growing community of impassioned adventurers seeking personal challenge across every natural terrain.