Value proposition

You get better inside by getting outside.
So get out.
And stay out.
Stay Out ThereTM

#AltraRunning #StayOutThere

Altra Footwear was founded by elite Ultra Runners & running store managers to help prevent injuries & make running better for all levels of athletes.
Altra shoes combine the cushioning & support of traditional shoes with the form improving, impact reducing benefits of going without a shoe.
Runners think differently. Running clears the mind, rejuvenates the body, and frees the soul. We know because we RUN! From 100 meters to 100 miles we have run and raced the distance. Yet after all the years of running we never felt the balance between footwear and nature had been achieved.

VF Corporation
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Running Shoe Manufacturing, Running Equipment Manufacturing, Running Education, and Brand Marketing