Entity
  • goop

    Created in 2008
  • BETA

    Trend leader (A+)
    Existing signals make this entity one of the most dynamic startups
  • Social networks

    2,687,015 98,253 192,970
  • Entity types

  • Location

    Santa Monica, CA 90403, USA

    Santa Monica

    United States of America

  • Employees

    Scale: 201-500

    Estimated: 481

  • SIREN

    803845577
  • Engaged corporates

    24
    12 3
  • Added in Motherbase

    3 years, 8 months ago
Description
  • Value proposition

    A modern lifestyle and wellness brand.

    goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.

    lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, and color skincare

  • goop | Clean beauty, timeless fashion, wellness, and more

    An indispensable resource for finding products, tools, tips, and experts to bring more agency, depth, and joy to life.

  • https://goop.com/
  • Website is disabled or domain is for sale
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