Entity
  • Surprise

    Created in 2020


  • To investigate (B)
    Some signals may appear as inconsistent with a regular activity
  • Social networks

    3,407 188 481
  • Activities

  • Technologies

  • Entity types

  • Location

    Sentier, 75002 Paris, France

    Paris

    France

  • Employees

    Scale: 11-50

    Estimated: 31

  • Engaged corporates

    12
    0 0
  • Added in Motherbase

    5 years ago
Description
  • Value proposition

    Surprise is a marketing automation and customer data management solution.
    Acquired by Skeepers Group in February 2021.

    The service is based on a mobile application for consumers allowing them to access cashback offers within a network of partner brands.

    Offers are customized and optimized through proprietary algorithms to provide a great user experience while maximizing retailers' ROI.

    After enrolling more than 1000 online stores (top-tier) the service is now available in physical stores, allowing retailers to access the full suite of advanced marketing automation tools with a drive-to-store objective.

    The solution also allows asset managers (shopping centers for example) to generate, collect and analyze data on purchases and customer paths within the same asset. In order to increase footfall, optimize the tenant mix, manage drive-to-asset campaigns, and more generally maximize the key KPIs of an asset.

    Customer experience, Shopping Centers, City Centers, Tech for good, Digital tool, Cashback, Rewards, Surprise, Retail, Footfall, Sustainable, AI, KPI, Asset Manager, and Customer Data

  • Original language

    Surprise is a marketing automation and customer data management solution.
    Acquired by Skeepers Group in February 2021.

    The service is based on a mobile application for consumers allowing them to access cashback offers within a network of partner brands.

    Offers are customized and optimized through proprietary algorithms to provide a great user experience while maximizing retailers' ROI.

    After enrolling more than 1000 online stores (top-tier) the service is now available in physical stores, allowing retailers to access the full suite of advanced marketing automation tools with a drive-to-store objective.

    The solution also allows asset managers (shopping centers for example) to generate, collect and analyze data on purchases and customer paths within the same asset. In order to increase footfall, optimize the tenant mix, manage drive-to-asset campaigns, and more generally maximize the key KPIs of an asset.

Corporate interactions
Corporate TypeTweets Articles
Ventech
Ventech
Finance, Venture Capital and Private Equity Principals
Ventech
Finance, Venture Capital and Private Equity Principals
Other

24 Feb 2022


BNP Paribas
BNP Paribas
Bank, Banking
BNP Paribas
Bank, Banking
Other

29 Apr 2021


France Digitale
France Digitale
Startup accelerator & VC, Non-profit Organizations
France Digitale
Startup accelerator & VC, Non-profit Organizations
Not capitalistic
Partnership
Event

15 Jun 2021


Bpifrance
Bpifrance
Bank, Banking
Bpifrance
Bank, Banking
Not capitalistic
Not partnership
Event

5 Feb 2020


Groupe Casino
Groupe Casino
Retail and Distribution, Retail
Groupe Casino
Retail and Distribution, Retail
Not capitalistic
Not partnership
Event

27 Oct 2019


E.Leclerc
E.Leclerc
Retail and Distribution, Retail
E.Leclerc
Retail and Distribution, Retail
Not capitalistic
Not partnership
Event

24 Nov 2019


Mr.Bricolage
Mr.Bricolage
Retail and Distribution, Retail
Mr.Bricolage
Retail and Distribution, Retail
Not capitalistic
Not partnership
Event

2 Nov 2019


Apple
Apple
Consumer Electronics, Computers and Electronics Manufacturing
Apple
Consumer Electronics, Computers and Electronics Manufacturing
Not capitalistic
Not partnership
Event

10 Sep 2019


Marriott International Marriott International
Hospitality
Not capitalistic
Not partnership
Event

9 Oct 2019


Nike
Nike
footwear, Retail
Nike
footwear, Retail
Other

6 Sep 2019


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