Value proposition

The Only Zero-Party Data Platform

We are all citizens in an increasingly digital world; from the individual to businesses, organisations, and governments. We all produce the data, so it makes sense for us all to have a say in how it’s used, and to have a stake in the AI driven outcomes too.

CitizenMe helps customer-obsessed organisations to build deeper human relationships through data and AI, with trust. We enable everyone to control and share their own data on their own terms.

Digital citizens gather copies of their own data, privately surface insights about themselves, and securely exchange their data with businesses for fair value and better life outcomes.

Our mission is for 100 million people to be empowered with our technology in their hands and driving better life outcomes for them - within three years.

In industry jargon, CitizenMe offers organisations the world's only enriched #ZeroPartyData (eZPD) customer data stack.

The CitizenMe platform is deployed at CitizenMe.com as a live, best-in-class consumer insights showcase, offering on-demand 360o Life Data from thousands of consenting Citizens in real-time. Always on and always available.

CitizenMe Collectives enable brands and charities to create secure, private-sharing communities recruiting their most valuable communities to participate with their data to generate new, mutual value.

The underlying CitizenMe 'edge-data' and 'edge-AI' technology is utilised by corporations as part of their own customer data technology stack; powering next generation loyalty programmes and double digit up-lift in customer engagement,
activation and retention.

In 2023/2024, the platform is being trialled as a source of clean, consented, accurate and rich customer data to train foundational generative AI models.


Customer Insights, Data Analytics, Data Innovation, Data Strategy, Customer Engagement, GDPR Compliant, zeropartydata, AI Ethics, Distributed Data, Personal AI, Market Research , Patient Insights, Data Regulation, and Marketing Technology