Stratello
Created in 2014
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
159 498Activities
Technologies
Entity types
Location
5 Chem. de la Brèche, 78750 Mareil-Marly, France
Mareil-Marly
France
Employees
Scale: 11-50
Estimated: 7
SIREN
805270550Engaged corporates
8
1 7Added in Motherbase
4 years, 8 months ago
martech Value proposition
[Automatic translation follows] Sustainable Marketing Customer Experience Consulting
#CustomerJourney #Persona #CRM #Marketing Automation #SustainableMarketing
Experts in customer experience transformation, we are convinced that it must maximize value creation for customers while limiting environmental and societal impacts. It is on this condition that it will be a source of loyalty, innovation, meaning for employees and performance for the company,
Our methodology starts from the analysis of the customer experience from the identification of the need to the end of the relationship with the company. At each stage, we seek to optimize the creation of value for the customer, the impact of the employee, the limitation of the environmental and societal impact.
To achieve this, we support Marketing, Digital, Communication and Customer Experience departments through our solutions:
SUSTAINABLE MARKETING
- Definition of the company's purpose
- Raising awareness among teams via frescoes and workshops
- Analysis of sustainable consumption behaviors
- Sustainable customer experience design
- Responsible communication
CUSTOMER LISTENING:
- Experience diagnosis
- Persona development
- Customer committee facilitation
- Concept testing, focus groups
- Development of internal customer culture
CUSTOMER EXPERIENCE:
- Customer journey mapping
- Digitalization of journeys
- Co-construction of customer experience road map
MARKETING AUTOMATION AND CRM:
- CRM ecosystem diagnosis
- Data collection and qualification plan
- Marketing automation scenario
LOYALTY STRATEGY:
- Benchmark
- Loyalty program design
- Loyalty program deployment
According to us, the customer experience source of performance for the company must be above all desirable, accessible and easy for the customer and the employee. We work from methodologies based on listening to customers and employees, collective intelligence techniques, design thinking and implementation in agile mode by favoring test and learn approaches.
Customer marketing, Omnichannel, Crosschannel, Multichannel, Customer journey, ROI, Retail, CRM, Web marketing, Consulting firm, Consulting, Consulting, Consultant, Marketing consulting, Customer relations, persona, GDPR, marketing automation, design thinking, loyalty program, banking and insurance, Customer experience, sustainable marketing, Responsible Communication, Industry, and Business servicesOriginal language
Conseil en Expérience Client Marketing Durable
#ParcoursClient #Persona #CRM #Marketing Automation #MarketingDurable
Expert de la transformation de l’expérience client, nous sommes convaincus que celle-ci doit maximiser la création de valeur à destination des clients tout en limitant les impacts environnementaux et sociétaux. C’est à cette condition qu’elle sera source de fidélisation, d’innovation, de sens pour les collaborateurs et de performance pour l’entreprise,
Notre méthodologie part de l’analyse du vécu client depuis l’identification du besoin jusqu’à la fin de la relation avec l’entreprise. Sur chaque étape, nous cherchons à optimiser la création de valeurs pour le client, l’impact du collaborateur, la limitation de l’impact environnemental et sociétal.
Pour cela nous accompagnons les Directions Marketing, Digitale, Communication, Expérience client via nos solutions :
MARKETING DURABLE
- Définition de la raison d’être de l’entreprise
- Sensibilisation des équipes via fresques et atelier
- Analyse des comportements de consommation durable
- Design d’expérience client durable
- Communication responsable
ECOUTE CLIENT :
- Diagnostic d’expérience
- Elaboration de persona
- Animation de comité client
- Test de concept, focus group,
- Développement de la culture client interne
EXPERIENCE CLIENT :
- Cartographie des parcours client
- Digitalisation des parcours
- Co-construction de road map expérience client
MARKETING AUTOMATION ET CRM :
- Diagnostic de l’écosystème CRM
- Plan de collecte et qualification Data
- Scénario de marketing automation
STRATEGIE DE FIDÉLISATION :
- Benchmark
- Design de programme de fidélité
- Déploiement de programme de fidélité
Selon nous, l’expérience client source de performance pour l’entreprise doit être avant tout désirable, accessible et facile pour le client et le collaborateur. Nous travaillons à partir de méthodologies basées sur l’écoute des clients et des collaborateurs, les techniques d’intelligence collective, le design thinking et la mise en œuvre en mode agile en privilégiant les approches test and learn.
Marketing clients, Omnicanal, Crosscanal, Multicanal, Parcours clients, ROI, Retail, CRM, Marketing web, Cabinet conseil, Conseil, Consulting, Consultant, Conseil marketing, Relations clients, persona, RGPD, marketing automation, design thinking, programme de fidélité, banque et assurance, Experience client, marketing durable, Communication Responsable , Industrie, and Services aux entreprises
Conseil Parcours Clients Digital Marketing Relationnel - Stratello
https://www.stratello.com/
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