Value proposition

Vogue places fashion in the context of culture and the world we live in—how we dress, live and socialize.

For 118 years, Vogue has been America’s cultural barometer, putting fashion in the context of the larger world we live in- how we dress, live, socialize; what we eat, listen to, watch; who leads and inspires us.

From its beginnings to today, three central principles have set Vogue apart: a commitment to visual genius, investment in storytelling that puts women at the center of the culture, and a selective, optimistic editorial eye.

Vogue’s story is the story of women, of culture, of what is worth knowing and seeing, of individuality and grace, and of the steady power of earned influence. For millions of women each month, Vogue is the eye of the culture, inspiring and challenging them to see things differently, in both themselves and the world.