🎮 Gaming, social, and e-commerce are converging—how can advertisers capitalize on the opportunity?

With 80% of internet users aged 16-64 identifying as gamers, brands have a unique chance to reach billions of highly engaged consumers. Advertisers who adapt early can unlock powerful, data-driven strategies to connect with players.

InfoSum’s SVP, Marketing & Communications, Ben Cicchetti, spoke with Advertising Week to explore the following:

📊 How gaming platforms’ first-party data unlocks smarter targeting and measurement

🕹️ The rise of gaming media networks (GMNs) and their potential to duplicate the success of retail media

💻 Why intrinsic in-game ads are the future—and how to make them engaging, not intrusive

🔐 How privacy-enhancing technology (PETs) and data collaboration help brands measure success while keeping gamer data secure

Read more: https://hubs.la/Q03999gK0
#InfoSum #DataCollaboration #GamingAds #RetailMedia #InGameAdvertising

As privacy regulations tighten and the industry shifts away from third-party cookies, media agencies have stepped into a new role—master architects of data collaboration.

In our latest blog, InfoSum’s SVP, Sales, Europe, Nick Henthorn, explores this transformation, explaining how agencies have become active leaders in data collaboration, orchestrating complex data strategies, and the creation of bespoke private data networks.

Read more: https://hubs.ly/Q0398P820
#InfoSum #DataCollaboration #DataCleanRooms #MediaAgencies

🏟️ The way sports teams and leagues engage with fans has been transformed by data, creating new opportunities to connect beyond traditional methods. From personalized digital experiences to global fan communities, the playbook is being rewritten.

“Even just, you know, an athlete having a YouTube channel, that’s a very different experience for Gen Alpha than what we would have experienced as millennials even. And so you’re no longer restricted to sort of the localized sort of traditional way to think about fans. And I think that’s a huge opportunity.”

In the latest episode of Identity Architects, Ben Cicchetti sits down with Jamie Williams, Chief Customer Officer & Co-Founder at The CLV Group, to explore how data is reshaping sports marketing and fan engagement.

🎧 Listen here: https://hubs.la/Q037mV2b0
#InfoSum #IdentityArchitects #DataCollaboration #SportsMarketing

InfoSum and HORIZONT are back with the second instalment of ‘Into the Open Web,’ where we explore the opportunities and challenges beyond the walled gardens 🇩🇪

This time, we sat down with our partner, European netID Foundation, where CEO Uli Hegge highlighted a critical industry challenge: the need to simplify the open web.

“We need to simplify the Open Web. At the moment, it is incredibly complicated to technically integrate the various components of the Open Web [...] And then we have the consumers, who have an absolutely legitimate interest in understanding what is actually going on here. That’s why we need massive simplification to make the management of user data transparent and comprehensible.”

Watch Uli’s interview here (🇩🇪 & subscription required): https://hubs.la/Q038ZhmG0
#InfoSum #DataCollaboration #OpenWeb #OpenInternet #DataPrivacy

We’re excited to be in Auckland on March 5th for IAB New Zealand ’s 2025 Digital Outlook: The First-Party Future! 🇳🇿

InfoSum CEO Lauren Wetzel will take the stage for a must-see keynote: The Fellowship of Collaboration: Unlocking the Power of First-Party Data.

Lauren will dive into how an innovative private data network has demonstrated the real-world impact of privacy-first data collaboration and why businesses must stay ahead of the growing wave of “clean room-like” offerings and privacy washing.

InfoSum’s SVP, APAC, Richard Knott, is also attending, so if you want to know more about New Zealand’s private data network, make sure to connect with the team!

Arrange a meeting here: https://hubs.la/Q038BQyd0
#InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData