Value proposition

Revolutionizing advertising, so everyone wins.

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.

The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.

VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.

Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning