Value proposition

A new generation lifestyle brand for the empowered woman who wants to make the most of herself, inside and out.

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.