Value proposition

Ready-to-live, not just ready-to-wear

Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear.

Lovingly made for Asian women, our clothes are engineered for the real lives of women and designed for life’s various moments through three key lines: Signatures, Staples and capsule collections. Being in the business of women, we are proud to pave the way for Asian women empowerment through diverse representation, investments in like-minded women ventures, and dedicated community outreach.

Over the past decade, Love, Bonito has grown to over 200 employees strong, and are proudly headquartered in Singapore, with an omnichannel presence in international markets Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.

Fashion, eCommerce, Retail, Women Clothing, Tech, and Omnichannel