Value proposition

We teach brands how to attract and retain customers through compelling, multichannel storytelling.

Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help.

People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing.

Here are just a few of the questions we hear all the time:

How do I develop a strategy?
How do I create content that my audience will find valuable?
How can I measure what’s working (and what’s not) to make changes?

Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything.

We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights.

Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy.

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