Value proposition

Founded in 2004, IRM is a leading digital innovation agency packed with vision, insight, and creative ideas - with the added dimension of years of hands-on experience from its founders and joint managing directors, Valerie Bozzetto and Megan Goodwin.

In the past 15 years the IRM team have managed the digital and social strategies for over 20 global brands (including Who Wants To Be A Millionaire? Agatha Christie and Dancing with the Stars). They have licensed, created, developed and marketed hundreds of branded games and social experiences on a global scale, with revenues exceeding $400 million. With 10 industry awards under their belt for their pioneering work, IRM has attracted clients and partners that include; TF1, EA, Endemol, Apple, BBC Worldwide, Universal, Media Participation and Google.

Drawing on this experience, IRM has recently been advising leading museums, cultural institutions, and regional authorities on their journey to making cities smarter, and experiences more relevant and engaging to the millennium audience.

IRM specialises in commercial and product innovation; social media; gamification; gambling and premium products; licensing, consumer engagement and content creation.

With a passion for mentoring young entrepreneurs IRM has often assisted in the creation of new ventures, shaping their funding process and crafting exit strategies. It has also led numerous M&A negotiations with several large companies including Celador, Sony, All 3 Media and Ludorum.

The firm is headquartered in London with an office in Paris.

Smart ideas. Great experiences. Excited audiences. Impressive revenues.

For more information, visit http://www.irm.tv
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Digital strategy (content/distribution/business models), International Business Development, Casual Games, Skill Games, IP Acquisition/Evaluation/Audit, Product Development, Marketing strategies for Digital products, and Specialist Start Up support packages