Value proposition

RBA International believes that retail banking should be a recognised profession like accountancy and law. It was founded with the objective of playing a leading role in developing and professionalising consumer-oriented retail banking throughout the world.

We are committed to:

* Making the Certified Retail Banker qualification, CRB, the recognised standard for professional retail bankers worldwide
* Thought leadership and research
* Having a global reach and the infrastructure to support it
* Being the voice of the profession
* Working in alliance with the retail banking industry
* Working closely with our members and students through alumni networks

Governments, regulators and the public at large worldwide are now demanding that retail bankers should be properly educated and bound by demanding professional standards like accountants and lawyers. Retail bankers are being told that they must act in clients’ interests rather than push products.

The Retail Banking Academy is the only educational body in the world offering specialised post-graduate training in the retail banking field – both to qualification level and on an on-going basis. Lafferty Group, of which the Academy is part, has provided industry research and intelligence to retail banks for more than 30 years.

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