Value proposition

Creating a brighter tomorrow for individuals, families, and businesses through life insurance protection.

Legal & General America currently protects more than 1.4 million people with life insurance coverage. What concerns us, though, is the more than 100 million Americans who are under or non-insured. Why is that? It’s an awkward conversation to have, historically, the process has been complicated and coverage is perceived to be more expensive than the actual cost.

We are transforming the experience so that more families, individuals, and businesses can benefit from term life insurance, in a way that works for them and their families with a streamlined, digital process. The beauty of term life insurance is that there are options to add or adapt, based on where customers are in their lives. Protecting their families should be the easiest thing in the world because it is the most important thing. Through life insurance, Legal & General America is helping its customers live brighter lives and enabling brighter futures.

Legal & General America provides affordable term life insurance with an easy digital process so customers can work through their advisor or get a quote and purchase online.