Value proposition

The only global network for senior marketers. #BetterMarketing

WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications.

We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.

We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year.

Become a WFA member and join the network.

Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, AI, Halo, and Cross-Media Measurement