Value proposition

Biodegradable, Seamless & Ladder-Resistant Tights. Crafting Better Legwear. Elevating & Celebrating Hēdoïnes.

Inspired by the incredible women we have met - and continue to meet - we’re bringing a new reality to the forefront, and new meaning to modern femininity. We challenge the status quo and we do things our way. We empower, we elevate and we celebrate strong, bold, feminine Hedoines.

We also make seriously comfortable tights. No sagging or pinching and the world’s first ladder-resistant collection - now even biodegradable. Because if you’re going to reinvent tights you may as well do it right, right?

Fashion, Hosiery, Sustainability, Tights, eCommerce, D2C, Female Founders, Startup, Entrepreneurship, Biodegradable, Legwear, Brand Ambassador, and Influencer