Value proposition

Inspiring action that’s good for the environment and for everyone 🌱


Hubbub is an award-winning creative charity that inspires action that’s good for the environment and for everyone.

Since 2014 we’ve been forming unique collaborations across business and communities, and using behavioural insights, everyday language, and good design to make environmental choices desirable and more possible.

Our campaigns meet people where they’re at, focussing on topics people care about that also have a big impact, like the food we eat, clothes we wear, green spaces and our communities. We show the collective power of people coming together to do what they can and use this as evidence to encourage government and business to make it easier for everyone to make greener choices too.

So far, we’ve worked with over 2,630 organisations, supported 6,400 people to transform their way of living for the long-term, delivered over 180 campaigns and inspired more than 700,000 behaviour changes in 2023 alone. What this looks like in practice:

- Habits for a lifetime: Collaborating with IKEA to create one of the world’s largest customer-facing behaviour change campaigns, Live LAGOM, supporting thousands of households to transform their daily habits, like cutting energy, food waste, buying less and repairing more. Launched in 2016, Live LAGOM continues to be central to IKEA’s strategy for supporting customers.

- Championing communities: A thriving network of over 650 Community Fridges that have redistributed 18 million meals worth of surplus food within their communities. Supported by Co-op and Starbucks.

- Making waves: A viral cigarette voting ashtray proven to cut litter by 46% and is currently featured across 43 countries worldwide.

- Innovating always: £6.8 million invested in trialling new innovations and supporting community groups to replicate and scale proven initiatives.

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Environment, Campaigns, Communications, Events, Collaboration, Policy engagement, Food, Fashion, Sustainability, and Creativity