Value proposition

We inspire girls to see the world as their toolbox and give them the confidence to engineer a better tomorrow!

GoldieBlox is a disruptive children’s media company challenging gender stereotypes with the world’s first girl engineer character. Through the integration of storytelling and STEM (Science, Technology, Engineering and Math) principles, GoldieBlox is building a global character franchise with videos, animation, books, apps, curriculum and merchandise; the tools that empower girls to build their confidence, dreams and ultimately, their futures.

Recognized as a leader in children’s entertainment, GoldieBlox has reached billions of consumers through TV, radio and digital as the first start-up with a Super Bowl commercial and a float in the Macy’s Thanksgiving Day Parade.

GoldieBlox and its founder, Debbie Sterling, have won numerous awards including Fast Company’s list of Most Innovative Companies, Fortune’s 40 Under 40, President Obama’s Ambassadorship for Global Entrepreneurship, and the National Women’s History Museum’s “Living Legacy” award for inspiring girls around the world.GoldieBlox is a toy company out to inspire the next generation of female engineers.

Child Development, Education, Media, Entertainment, STEM, and Toys