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5414 Oberlin Dr # 200, San Diego, CA 92121, USA
San Diego
United States of America
Employees
Scale: 11-50
Estimated: 4
Engaged corporates
7Added in Motherbase
4 years, 10 months agoIn October 2014. Ensighten, the leading global omni-channel data and tag management provider and company behind the Agile Marketing Platform, announced it acquired Anametrix, the first cloud-based, award-winning multichannel marketing analytics platform. Anametrix enables marketers to unify and analyze data across paid, owned and earned media to optimize marketing decisions.
Ensighten’s leading open marketing platform is changing the way brands collect, own and act on data generated across the customer journey in real time. Anametrix adds the industry’s premier multichannel marketing analytics technology to the platform. Marketers will now have a much richer set of data and analytics, resulting in better insights from which to tailor consumer experiences, and optimize budget allocation and marketing mix decisions.
For more information, please visit - http://www.anametrix.com
Follow the company on Twitter - @anametrix.
Marketing Analytics, Owned Media, multichannel analytics, Earned Media, real-time data, Paid Media, dashboards, predictive analytics, and web analytics
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IBM IT services, IT Services and IT Consulting | IBM IT services, IT Services and IT Consulting | Not capitalistic Partnership Event 15 Oct 2014 | | |
Adobe IT services, Software Development | Adobe IT services, Software Development | Not capitalistic Partnership Event 31 Mar 2014 | | |
BMW Group Automobile, Motor Vehicle Manufacturing | BMW Group Automobile, Motor Vehicle Manufacturing | Other 6 Apr 2014 | | |
Nielsen Polling institute, Software Development | Nielsen Polling institute, Software Development | Other 15 Jan 2015 | | |
Electronic Arts (EA) Video Games, Entertainment Providers | Electronic Arts (EA) Video Games, Entertainment Providers | Not capitalistic Not partnership Event 20 Feb 2014 | | |
Antec, Inc Computer & Network Security, Computers and Electronics Manufacturing | Antec, Inc Computer & Network Security, Computers and Electronics Manufacturing | Other 13 Jan 2015 | | |
Salesforce IT services, Internet | Salesforce IT services, Internet | Other 18 Oct 2014 | |