Value proposition

In-Depth. Investigative.

KXAN has two missions and strategies. KXAN's first mission is to provide the most valuable and most consumed local news content by creating exceptional in-depth reporting and investigative journalism while also keeping our audience safe during severe weather with KXAN's First Warning Weather team. KXAN's second mission is to provide primarily small & medium size local businesses best-in-class multi-platform advertising solutions including digital and broadcast advertising campaign development and execution. An important part of this offering is helping clients identifying a winning strategic market position. We then develop emotionally powerful creative combined with a multi-platform media plan backed by a robust portfolio of local research resources and data. If you are motivated by providing value to your community through storytelling or helping local businesses sell their products or services, then join our team!

KXAN-NBC and KXAN.com (the market leading local news operation according to Nielsen & comScore), KNVA-The CW Austin and KBVO-MNT make up a powerful TV station triopoly and one dominant website operating in Austin, TX, and serving central Texas.

In simple terms, we provide central Texas the best in local journalism and advertising solutions.