Value proposition

We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org

As a non-profit organization, we bring together the most creative minds in advertising, media and tech to address the most worthy causes. Since 1942, Ad Council icons and slogans have woven into the very fabric of American culture. From our earliest efforts including “Loose Lips Sink Ships,” Smokey Bear’s “Only You Can Prevent Wildfires” and “Friends Don’t Let Friends Drive Drunk” to the recent groundbreaking Love Has No Labels, #EndFamilyFire and #SheCanSTEM, the Ad Council’s social good campaigns shift mindsets and spur movements. The Ad Council settles for nothing less than a lasting impact on American life.


advertising, nonprofits, marketing, social media, online media, public relations, and publicity