Value proposition

A new kind of retail store designed for discovery.

b8ta was a software-powered retailer designed to improve the customer and maker experience. We helped people discover, try, and learn about new innovative products while empowering makers with a simple retail-as-a-service model that puts them in control. Sadly, in 2020 we made the tough decision to cease US operations.

We hope you visit a b8ta store in Tokyo or Dubai!

retail as a service, hardware, wearables, internet of things, smart devices, and retail