Value proposition

Be Bold, Build Wisely.

Be Bold, Build Wisely.

NewDealDesign is the San Francisco based technology design firm behind some of the most innovative, lasting products of the last two decades. Led by Gadi Amit, our multidisciplinary team unites people, culture, and technology to build joyful digital and physical experiences for the world’s top brands and disruptors alike.

Using research, foresight, creativity, and passion, we unite technology and humanity in unconventional ways to deliver a unique form of ‘Full Stack’ NPI.
We Define, Design, Develop and Deliver, Brands, Products, Experiences, and other Services through our four creative disciplines:
• Strategy Design (SD),
• Experience Design (XD),
• Industrial Design (ID),
• Product Development Engineering (PD).

We won hundreds of design awards globally, including Fast Company’s #1 Most Innovative Design Company and Surface Magazine’s ‘Power 100’. In 2013, The First Lady, Michelle Obama presented NewDealDesign with the US National Design Award at the White House for an unrelenting commitment to crafting delightful design for everyday tech objects.





Design, Product Design, Experience Design, Product Development, Technology Design, Brand Strategy, Brand Design, Service Design, Identity Systems, Brand Building, Interaction Design, UX Design, UI Design, Brand Idenitity, Digital Platforms, Industrial Design, Packaging Design, Business Innovation, Digital Transformation, Design Agency, design research, product engineering, and user research