Value proposition

We help clients invent a new future for their marketing through data and technology.

Code is the Data and Technology division of RAPP Group. By leveraging strengths in data engineering & digital identity, marketing science, customer experience management (CXM) and marketing technology (martech) we support clients including Best Western, Castrol, Christie’s, Domino’s, Jaguar Land Rover, L'Oreal, Mercedes-Benz, Mothercare, OMD, PHD and Telstra to drive business impact.

The data and technology division has a global presence of 250 employees spanning nine cities, located in the UK, Europe, North America, China, Singapore and Australia.

We offer five broad services:

Digital Strategy and Technology Consultancy
Helping clients build a vision of their business transformed by technology

Data Engineering and Digital Identity
Releasing the value of data assets to create real understanding of our clients’ customers and opportunities

Marketing Science
Identifying opportunity; optimising performance

Customer Experience Management (CXM)
Creating personalised experiences in web, mobile, CRM, IoT and retail

Marketing Technology
Recommending and implementing marketing technology platforms including our own adZU platform – ranked as a Top 4 Global Solution by Forrester (2017) and a Visionary Provider in Gartner’s Magic Quadrant.



Marketing Technology, Agile Custom Development, Marketing Automation Platform, UX, data science, digital identity, marketing science, customer experience management, technology consultancy, and digital strategy