NeoEdge Networks is a Silicon Valley based technology and in-game advertising company that enables casual game publishers and developers to deliver television-like commercials within their products - frequently in the context of free-to-consumer casual game play. NeoEdge currently powers advertising for a variety of game publishers including Yahoo. NeoEdge has provided services to game publishers in other areas - it pioneered both peer-to-peer game distribution (to reduce costs of distributing games) and in-game advertising (to help increase consumer game play and monetization).
In-game advertising and Digital distribution