Value proposition

Trade body for UK games and interactive entertainment sector. Making the UK the best place to make, play and sell games.

Ukie is a not-for-profit trade body that represents the UK games and interactive entertainment industry. Its mission is to make the UK into the best place to make, sell and play games in the world.

It represents over 600 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.


Ukie also delivers Digital Schoolhouse. The not-for-profit Digital Schoolhouse programme, together with Nintendo UK, uses play-based learning to engage the next generation of pupils and teachers with the Computing curriculum. Digital Schoolhouse is backed by the video games industry and government.

The organisation also supports and manage key industry campaigns such as Ask About Games, #RaiseTheGame and the London Games Festival.

Events, Policy, Campaigning, Lobbying, Research, and Education