Value proposition

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

Our four communication universes - sport, music & art, lifestyle and heritage - reflect its deep-rooted values: team spirit, a taste for innovation, challenges and performance. Our wide community of ambassadors and friends of the brand reflects our core values of mental strength, disruptive attitude and ambition.

TAG Heuer is headquartered in La Chaux-de-Fonds and in Eysins, Switzerland and operates three additional production sites; mastering the whole watch watchmaking process: Research & Development, watch assembly and manufacturing of cases, dials and movements. TAG Heuer operated subsidiaries on all continents and is distributed in over 120 countries.

TAG Heuer offers great career opportunities in Switzerland and internationally, within TAG Heuer as well as in the LVMH Group, the world leader of luxury; which TAG Heuer joined in 1999.

Watchmaking