Value proposition

Helping you grow your small business by improving your marketing performance

SME Needs provides marketing consultancy services to small and medium-sized businesses to ensure business performance is maximised. SME Needs helps you to Measure, Understand and Improve your marketing performance (more details in my Services section, so please have a look).
As your Virtual Marketing Director, I provide ears, a shoulder, an experienced mind and, as necessary, boots to help you take your marketing forward.

Measure
To improve you must first know where you are currently. SME Needs analyses both your customer base and the performance of individual marketing campaigns so you will understand what is working and, perhaps more importantly, what is not working.

Understand
What is the size of the gap between your dreams and goals and the current situation? Once you understand this gap, there is a far greater chance of closing the gap and achieving the business goals you have set yourself.

Improve
The final stage is developing the plan to close the gap and then delivering on the plan. SME Needs will work with you to develop the marketing and communications strategy and then either help you implement it or act as a Virtual Marketing Director to monitor and advise.

Customer Understanding, Marketing strategy development, Marketing Performance Analysis, Social Media improvement, Industry Sector analysis, Customer Loyalty measurement, Tactical Marketing implementation, Generating Evidence, Virtual Marketing Director, graphic design, email marketing, online marketing, offline marketing, small business marketing, technology marketing, digital marketing, operational marketing support, marketing support, marketing support for small businesses, and marketing strategy