Value proposition

CDP Institute educates marketers about tools and techniques for creating unified, persistent customer data.

The Customer Data Platform Institute educates marketers and technologists about Customer Data Platforms. The main activity of the Institute is to produce and distribute vendor-neutral materials that describe the characteristics, uses, benefits, and real-world success of CDPs. Membership is free to individuals. The Institute will be owned and managed by Raab Associates with input from an advisory board of vendors and others. Funding is provided by industry vendors.

Customer Data Platforms and Marketing Technology