Value proposition

Truth Initiative is dedicated to achieving a culture where young people reject
smoking, vaping and nicotine.

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine. The truth about tobacco and the tobacco industry are at the heart of our proven-effective and nationally recognized truth® public education campaign, our rigorous and scientific research and policy studies, and our innovative community and youth engagement programs supporting populations at high risk of using tobacco. The Washington D.C.-based organization, formerly known as Legacy, was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories and the tobacco industry.

More than 100 talented individuals with expertise including law, policy, communications, marketing, academia and research work at Truth Initiative. We encourage you to learn more about our work speaking, seeking and spreading the truth about smoking, vaping, and nicotine by visiting truthinitiative.org.

Public Health, Tobacco Control, Youth Marketing, Health Equity, and Social Justice