Value proposition

How long has Architonic been in the marketplace?
Architonic was launched in 2003 by architects Tobias Lutz and Nils Becker, shortly
after their graduation from the renowned ETH University in Zürich, Switzerland. From
day one, their vision was to make catalogues and product information from premium
design manufacturers available in a single, digital research tool.

Where do Architonic’s strengths lie?
Today, Architonic is the world’s number-one database – in terms both of size
and visitor number relevance – for premium design and architectural products.
Over 2 million international visitors a month use architonic.com, with its 400’000
products and materials from over 1’500 high-end manufacturers.

What sets Architonic apart from other platforms?
From the outset, Architonic has only ever presented the best brands. No exceptions.
Our jury of architects and other design professionals regularly meets to decide on
which membership applications from manufacturers to accept. Our seal of approval
is trusted by the industry, making us the leading specification tool for architects,
planners and other professionals.

Who searches for products and materials on Architonic?
Over 16 million architects, interior designers, planners, house builders and design
enthusiasts use Architonic each year to find what they’re looking for at the precise
moment they need it. 60 percent of them come from Europe, with the remaining
40 percent from the Americas, Asia and the Middle East.

Which channels does Architonic offer for presenting products?
In addition to architonic.com, Architonic’s multiple channels include Facebook,
Instagram, Pinterest, Twitter, as well as our Architonic Report, Brand Essentials
and Dailytonic newsletters – all working together to ensure maximum visibility and
reach.

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