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4 Matthew Parker St, London SW1H 9NP, UK
London
United Kingdom
Employees
Scale: 201-500
Estimated: 250
Engaged corporates
19Added in Motherbase
5 years, 4 months agoAlso known as The Nudge Unit.
The Behavioural Insights Team, often known by our other name The Nudge Unit, is a unique company. We started life inside No 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences.
We are now a world-leading consulting firm whose mission is to help organisations in the UK and overseas to apply behavioural insights in support of social purpose goals.
Since December 2021 BIT has been wholly owned by Nesta, the UK's leading innovation charity.
BIT coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society.
Behavioural insights interventions are usually simple, highly cost-effective, and often yield surprising results.
behavioural science, randomised controlled trials, quantitative analysis, consulting, public policy, research, testing, empiricism, and behavioral science
Global leaders and pioneers in applied behavioural science
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PUBLIC Startup accelerator & VC, IT Services and IT Consulting | PUBLIC Startup accelerator & VC, IT Services and IT Consulting | Other 9 Feb 2024 | | |
Haute Autorité de Santé | Other 23 Jun 2023 | | ||
Brighteye Ventures Venture Capital and Private Equity Principals | Brighteye Ventures Venture Capital and Private Equity Principals | Other 16 Sep 2022 | | |
Google IT services, Software Development | Google IT services, Software Development | Not capitalistic Not partnership Event 21 Apr 2021 | | |
HSBC Bank, Financial Services | HSBC Bank, Financial Services | Other 14 Jul 2021 | | |
Indeed Human ressources, Software Development | Indeed Human ressources, Software Development | Not capitalistic Partnership Event 5 Mar 2021 | | |
NHS England Insurance, Hospitals and Health Care | NHS England Insurance, Hospitals and Health Care | Capitalistic Partnership Event 30 Jun 2021 | | |
Sahel and West Africa Club/Club du Sahel et de l'Afrique de l'Ouest International development, International Affairs | Sahel and West Africa Club/Club du Sahel et de l'Afrique de l'Ouest International development, International Affairs | Not capitalistic Not partnership Event 24 May 2021 | | |
SAP IT services, Software, Software Development | SAP IT services, Software, Software Development | Not capitalistic Not partnership Event 20 Sep 2018 | | |
United Nations International development, International Affairs | United Nations International development, International Affairs | Not capitalistic Partnership Event 7 May 2020 | |