Value proposition

The FIA is a trade association for intermediaries that strives to protect and develop the professional service of our members and their employees so consumers can benefit from the value of advice, risk management and product fulfilment in today’s DIY world.

Protecting and developing the professional intermediary in South Africa Brokers and financial advisors play a key role in the financial services sector as well as the local economy.

The FIA represents approximately 12 000 FIA Community Members, including multinational, large, medium and small businesses. Our members operate in healthcare, long-term insurance, short-term insurance, employee benefits and investments. The FIA represents members nationally and internationally with key stakeholders such as government and regulators.


Short-Term Insurance, Financial Planning, Investment Planning, Employee Benefits, and Health Care