Value proposition

[Automatic translation follows] Liberty Seguros, an insurance company belonging to the Generali Group since January 31, 2024, carries out its activity in Spain, Portugal, Ireland and Northern Ireland through different lines of business, mainly Auto, Home, Life and Commercial Lines, always seeking the best experience for your clients, mediators, partners and employees.

With an effective and solid multichannel business structure that operates in the Mediated and Live channel, it offers protection to more than 4 million customers in Europe through the brands Liberty Seguros in Spain and Portugal and Liberty Insurance in Ireland, as well as the Directo Génesis brands for the Spanish and Portuguese markets and Regal in Spain.

With the aim of improving the experience of clients and mediators, it focuses its efforts on the development of its digital capabilities and innovation in its products and services. All this focusing on people from an open and diverse perspective, marked by responsibility, constant improvement and simplicity.


Car insurance, motorcycle insurance, home insurance, life insurance, pensions, savings insurance, accident insurance, golf insurance, boat insurance, hunting insurance, pet insurance, business insurance, civil liability, insurance for communities and expatriates .