Value proposition

Our mission is to be brilliant for customers every day. With powerful and trusted brands, we offer a range of products, across various channels, providing services to our customers whenever and wherever they need us.

We’ve been helping people carry on with their lives since the 80s, giving them the peace of mind they need to focus on the future.
After 40 years of innovation, we’re still leading the way today.
Our business is full of brilliant individuals working together to reimagine insurance.
Together, we’re one of a kind.

Our brands
We’re home to variety and expertise on a huge scale.
Strong values, distinctive qualities, and great people. That’s the secret to building some of the nation’s best-known brands.

Direct Line
Churchill
Privilege
Green Flag
Darwin
DLG Legal Services
DLG Auto Services
DLG Partnerships



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