Value proposition

In Business magazine is the premier business-to-business publication in the Greater Madison region, celebrating 40 years of editorial excellence and advertiser loyalty. Our nationally-acclaimed editorial department brings you news, analysis, and in-depth profiles of the companies and people influencing the business community.

Our glossy publication is direct mailed monthly to position-qualified, management-level business executives, nonprofit executives, and government officials, and is sold on select newsstands.

In addition to the monthly print magazine, we publish a dynamic website (IBMadison.com) and a twice-weekly Ezine. We also host more than 16 business events annually, including seminars, awards programs, networking events, and an annual business expo.

Publishing, Business News, Executive Education, and Awards