Value proposition

Creating a world of healthy pregnancies, thriving children and confident parents.

BabyCenter is the world’s number one digital parenting resource reaching millions of new and expectant parents monthly through our global websites, mobile apps, online communities, email, and social programs. Our vision is to create a world of healthy pregnancies, thriving children, and confident parents.

BabyCenter is part of Everyday Health Group Pregnancy & Parenting. Our brands reach 91% of first-time expecting moms, and more than 85% of all expecting parents in the U.S. Our mission is to deliver guidance, recommendations, and resources to new and expecting parents and drive business results for brands. Visit https://ehg-pp.com/ to learn more.

Everyday Health Group is a division of Ziff Davis Inc. (NASDAQ: ZD) and headquartered in New York City.


Advertising, Branded Content, Brand Marketing, Consumer Insights, Data, Digital Media, Digital Publishing, Integrated Marketing, Maternal Health, Media, Parenting, Pregnancy, Online Media, Women's Health, Product Development, Content Marketing, and Healthcare