El Arte de Medir
Created in 2011
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
34,961 6,421Activities
Technologies
Entity types
Location
C. Motilla del Palancar, 15, 28043 Madrid, Spain
Madrid
Spain
Employees
Scale: 11-50
Estimated: 85
Engaged corporates
6
1 5Added in Motherbase
5 years, 4 months ago
constructiontech Value proposition
[Automatic translation follows] The Art of Measurement an Ayesa Company
The Art of Measurement is a strategic Digital Analytics consultancy.
Strategic, because we see analytics as a business tool. As the source of insights to correctly define the company's online strategy and quickly manage its online activity, marking the path to achieve its objectives.
Digital because we think that web analytics has evolved. It has gone from analyzing campaigns and web activity to a scenario where we need to integrate various data sources and visualize them in a way that makes the information actionable. Analytics must be integrated with the company's management systems (CRMs) to effectively manage large volumes of information (big data) and serve as a guide for future events (predictive analytics).
Our work is completely personalized and we generate a measurement strategy in accordance with each online business. As strategic analysts, we help clients identify the metrics that are important to achieve objectives, creating dashboards to optimize our actions both in marketing and in the different channels of the business network.
Digital Analytics, Dashboard, Big Data, Predictive Analytics, Google Analytics, Adobe, Webtrends, Marketing, Testing, Strategy, and Web AnalyticsOriginal language
El Arte de Medir an Ayesa Company
El Arte de Medir es una consultora estratégica de Analítica Digital.
Estratégica, porque vemos la analítica como una herramienta de negocio. Como la fuente de insights para definir correctamente la estrategia online de la empresa y gestionar ágilmente su actividad online, marcándoles el camino para conseguir sus objetivos.
Digital porque pensamos que la analítica web ha evolucionado. Se ha pasado del análisis de las campañas y de la actividad web, a un escenario donde necesitamos integrar diversas fuentes de datos y visualizarlos de forma que la información sea accionable. La analítica debe integrarse con los sistemas de gestión de la empresa (CRMs) para gestionar eficazmente grandes volúmenes de información (big data) y servir de guía de cara a los acontecimientos futuros (analítica predictiva).
Nuestro trabajo es totalmente personalizado y generamos una estrategia de medición acorde a cada negocio online. Logramos como analistas a nivel estratégico ayudar a los clientes a identificar las métricas que son importantes para lograr objetivos, creando cuadros de mando para optimizar nuestras acciones tanto en marketing como en los distintos canales de la red del negocio.
Digital Analytics, Dashboard, Big Data, Predictive Analytics, Google Analytics, Adobe, Webtrends, Marketing, Testing, Strategy, and Web Analytics
Ayesa - Say hi_ Say human intelligence
57 años de experiencia - Creamos las soluciones necesarias para impulsar una nueva realidad mejor y más digital.
https://elartedemedir.com/
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