Value proposition

Turning Strategy Into Belief.

At Butterfly, we believe bold strategies start with deep human understanding.
We’re a strategy consultancy built to challenge conventions and push boundaries.

By blending Human Stories, Bold Strategies, and Vibrant Thinking, we go beyond ideas to create belief and momentum. Our work doesn’t just align practically; it resonates emotionally, ensuring strategies connect deeply with people and deliver lasting growth.

Storytelling is our superpower: turning strategy into belief and action. We craft powerful narratives that inspire conviction, unite teams, and create the emotional alignment needed to drive real change. This belief in storytelling helps our strategies fly with stakeholders and land with customers, connecting vision with impact and ambition with action.

Growth isn’t found; it’s created by breaking boundaries. That’s why we work with clients who are ready to challenge assumptions, rethink problems, and unlock bold opportunities. Together, we create strategies that not only feel fresh but build enduring value for businesses and their brands.

With over 15 years of experience, we’ve partnered with clients across multiple sectors: Consumer Goods, Hospitality, Pharmaceuticals, Retail, Financial Services, and Luxury.

From our studios in London, New York, and Amsterdam, we bring bold thinking to unlock belief and growth across global markets.

brand, product and service growth strategies, innovation, proposition design, brand portfolio strategies, strategic insight, and creative development